Hisense becomes partner for new FIFA Club World Cup 2025™

06 November 2024

• Hisense named first Official Partner of the inaugural FIFA Club World Cup
  2025™, building on seven-year relationship with FIFA
  
  
• Partnership announced by FIFA President Gianni Infantino and Hisense
  Group Chairman Jia Shaoqian at a special event held in Shanghai


• Agreement paves the way for further sponsorship deals for FIFA's new flagship club competition to be announced in the coming weeks
  
  FIFA is thrilled to name Hisense as the first Official Partner for the inaugural FIFA
  Club World Cup 2025™, marking an exciting new chapter in the long-standing
  relationship between the two organisations and kicking off a series of commercial
  announcements for the most inclusive global club football competition in history.
  
  The announcement was made today at a special event at the Shanghai Tower
  attended by FIFA President Gianni Infantino and Hisense Group Chairman Jia
  Shaoqian. As one of the leading global consumer electronics and home appliance
  labels, Hisense aims to build a world-class enterprise and brand with a continued
  focus on top-tier sports IP. By officially joining the new premier club competition
  as a tournament partner, Hisense is advancing its sports marketing strategy and
  accelerating globalisation efforts.
  
  Speaking at the partnership launch, FIFA President Gianni Infantino said: “We are
  delighted to welcome Hisense as a Partner for the new FIFA Club World Cup 2025.
  Their commitment to innovation and technology aligns with our vision for this
  tournament, which is both revolutionary for club football and will bring together
  the best teams from around the world for an unforgettable celebration of our
  game.
  
  “This partnership will offer fans unique ways to engage with the tournament,
  both on and off the pitch, while laying a technological and innovation-led
  foundation for the FIFA Club World Cup to flourish.”
  
  Hisense’s history with FIFA began in 2017 when the brand became the first
  Chinese headquartered consumer electronics company to sponsor the FIFA World
  Cup. The company operates in more than 160 countries and is striving for the
  intelligent and eco-friendly development of its products, crossing from TV, Laser
  TV, air conditioners, and refrigerators. This latest commitment to the FIFA Club
  World Cup 2025 reaffirms Hisense’s role as a visionary partner dedicated to
  bringing fans closer to the action.
  
  Hisense Group Chairman Jia Shaoqian added: “We are proud to be an official
  Partner of the FIFA Club World Cup 2025, which is a competition among the top
  clubs from five continents—a dialogue between champions, a collision of first-
  class excellence. This perfectly aligns with Hisense’s pursuit of the champion
  spirit and our latest goal to build a world-class enterprise and brand.
  
  “Hisense AI TVs and the FIFA Club World Cup will be the ultimate pairing. With
  the support of Hisense AI TVs, the FIFA Club World Cup 2025 will be more
  spectacular than ever. Together with FIFA, Hisense is set to deliver the finest Club
  World Cup experience for audiences around the globe.”
  
  The collaboration will underscore Hisense’s commitment to technological
  innovation and its vision of enhancing people’s quality of life through user-centric
  technology, ultimate quality products, and AI scenarios. Hisense TVs,
  representing the industry’s latest technological advancements, will be visible
  across the tournament, with Hisense branding appearing in the VAR room and
  pitch-side screens.
  
  The FIFA Club World Cup will unite the world’s 32 top clubs every four years. The
  inaugural edition of the tournament will kick-off on 15 June in Miami and crown
  the first truly global club champion in New York New Jersey on 13 July. With
  innovative technology, fan-centric engagement, and world-class football, the FIFA
  Club World Cup 2025 promises to be a landmark moment in global club football
  and is set to redefine how audiences around the globe experience the beautiful
  game. For more information, visit FIFA.com.