‘Hisense’ Continues to Strengthen Foothold in Thailand with This Year Revenue Expected at THB3.1 Billion as Sports Marketing Strategy Leveraged by Spo …

01 March 2022

Hisense International (Thailand) Co., Ltd, the world-class manufacturer of consumer electronics, smart TVs and home appliances, held a press conference on Hisense’s Electrical Appliance Marketing Direction for FY 2022 as well as announcing its business development plans in 2022 with an aim to drive sales revenue for this year to 3.1 billion baht, up 72% year-on-year. The company looks forward to increasing its market share in the TV, refrigerator, and air conditioning segments without worrying about the impact of the COVID-19 pandemic on the market sentiment. The company will focus on three sales and distribution platforms, comprising modern trade channels; online platforms; and dealers and distributors. The company will also leverage the sports marketing strategy to enhance brand and customer engagement by officially sponsoring the FIFA World Cup 2022 in order to reach out to the chosen lifestyles of target customers in each segment.