Hisense powers true-to-life viewing at FIFA Club World Cup 2025™

10 July 2025

With FIFA Club World Cup 2025™ reaching its thrilling conclusion this Sunday, Hisense is redefining the fan experience – delivering unmatched clarity at home and in the stadium via cutting-edge display technology.

This year, Hisense has taken centre stage through high-impact stadium branding, immersive home-viewing innovations and as the official VAR screen provider for the tournament. For the first time, FIFA has granted a technology partner exclusive branding rights in the Video Assistant Referee (VAR) room, recognising Hisense’s commitment to display excellence and fair play.

Located at the International Broadcast Centre, Hisense’s state-of-the-art screens play a vital role in upholding match integrity, providing VAR teams with the ultra-high resolution, real-time responsiveness and unrivalled detail needed to assess every critical decision. This advanced screen technology ensures every moment is seen with true-to-life accuracy – an essential asset ahead of a highly anticipated final between Chelsea and Paris Saint-Germain at New York’s MetLife Stadium.



“It’s a proud moment for us to see Hisense technology trusted in such a high-stakes environment,” said Ismail Al Hurani, Vice President, Hisense MEA. “This partnership reflects the precision and innovation we strive for across all our products.”

Beyond powering VAR, Hisense continues to transform how football supporters engage with the tournament, bringing the excitement into living rooms around the world. From RGB-MiniLED TVs to 100-inch displays, fans have never been closer to the action.

Inside stadiums, the Hisense name is impossible to miss, flashing across LED perimeter boards and jumbotrons with bold statements like “GLOBAL No.1” and “#RGB-MiniLED TV.” This reinforces Hisense’s position not just as a sponsor, but as a global leader in display technology and a long-term supporter of football at all levels.



Hisense’s commitment goes beyond a single tournament. With continued investment in football, the brand elevates the fan journey through partnerships with the FIFA Club World Cup™, UEFA EURO™ and Real Madrid.

Each collaboration reflects Hisense’s ambition to not only power the game, but to bring fans closer to it than ever before.

From enabling VAR decisions to enhancing match-day atmosphere and at-home viewing, Hisense continues to Own the Moment – setting new benchmarks for technology, trust and innovation in global sport.