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Bottom Mount
650LFresh Master
AC Fresh MasterAugust 29, 2024
Dubai, UAE – 29 August 2024 - Hisense, a global leader in consumer electronics and home
appliances, announced a strategic MEA partnership with Real Madrid, one of the
world's most iconic football clubs, at an exclusive event in Dubai.
nded by Hisense MEA's President, Jason Ou; Vice
President, Ismail Al Hurani, Regional Marketing Director, Fazalur Rahman, and FIFA
Legend Ambassador and former Real Madrid player Michel Salgado, was met with
enthusiasm by regional media and influencers.
This alliance not only strengthens the connection of Hisense and
Real Madrid with their MEA fanbase but also marks a significant milestonefor
both organizations as they aim to deliver unparalleled fan engagement over the
next three years. Renowned for its global success and passionate fanbase, Real
Madrid continues to captivate millions in the MEA region. With a roster
featuring global icons like Kylian Mbappé, Vinícius Júnior, and Jude
Bellingham, alongside a rich history of legendary players such as Cristiano
Ronaldo, David Beckham, and Zinedine Zidane, the club continues to solidify its
status as a sporting powerhouse.
The partnership will encompass Real Madrid's men's and women's
first division teams in all championships, including the UEFA Champions League
and the Supercopa de España which will be held in Saudi. Fans in the region
will experience deeper connections with the club.
Creating Unforgettable Moments for MEA
Fans
Hisense and Real Madrid are committed
to enhancing fan experiences in the MEA region. As part of this collaboration,
the two will launch a limited-edition co-branded 100-inch TV, designed to
elevate the home viewing experience. This partnership will also introduce
initiatives aimed at enriching fans' engagement with the sport and its broader
cultural context, leveraging Real Madrid’s global appeal and Hisense's
technological expertise.
Shared Commitment to Success
This partnership highlights the shared
vision of excellence between Hisense and Real Madrid. By combining Hisense’s
innovation and quality with Real Madrid’s pursuit of success, both brands aim
to create a powerful synergy that will captivate audiences and drive growth in
the MEA region.
Jason Ou, President of Hisense MEA,
expressed his excitement: “Partnering with Real Madrid, a club with a rich
history and passionate fanbase, aligns perfectly with our strategy to connect
with consumers through sports sponsorship and elevate the Hisense brand. We
look forward to providing MEA fans with engaging experiences and enhancing the
football viewing experience through cutting-edge technology.”
Building on successful collaborations
with UEFA Euro and FIFA world cup over the past decade, this partnership
further deepens Hisense’s connection with communities and commitment to
promoting a healthy, active lifestyle.
For over 50 years, Hisense has led technological innovation, consistently enriching the lives of football fans worldwide. This new alliance with Real Madrid reinforces that mission and showcases a diverse product range to fans across the region.
United by a commitment to pushing
boundaries, Hisense and Real Madrid are set to deliver exceptional engagement
and value to MEA fans.
About Hisense
Hisense,
established in 1969, is a global leader in home appliances and consumer
electronics operating in over 160 countries.
Specialising in multimedia, home appliances, and IT solutions, Hisense
prioritises integrity, innovation, and sustainability.
With over 50
years of expertise, Hisense offers top-quality products, exceptional
after-sales services, and extensive warranties. The company pioneers
cutting-edge technologies such as the Laser TV, ULED Local Dimming Backlight
Control and chip technology, developing 8K ultra high-definition display chips,
TV SoC chips, and AI chips. Beyond consumer electronics, Hisense excels in B2B
industries such as intelligent transportation, medical technology, and optical
modules.
Hisense proudly owns and has acquired
renowned brands, including Toshiba TV, gorenje, Kelon, Ronshen, and ASKO,
solidifying its position in the market. As a sponsor of major sporting events,
Hisense has been associated with events such as FIFA World Cup Qatar 2022™,
UEFA EURO 2020™ and UEFA EURO 2024™, and clubs such as Paris Saint-Germain.
With 34
industrial parks, 26 R&D centres and 66 overseas companies, Hisense
continues to lead the industry with a diverse range of products. With regional
headquarters in Dubai, UAE, and 5 offices across the MENA region, Hisense
ensures efficient manufacturing, innovation, and distribution, to meet the
evolving needs of consumers in the market. Stay updated with all the latest
developments on the website: https://hisenseme.com/
For media inquiries, please contact [email protected]